Re-Think Video for your Business in 2025.
It’s December, the perfect time to reflect on your business and start planning for an even stronger 2025. At Sherwood Media, we’re here to help you rethink your video strategy so you can connect with your audience and make the most of every opportunity in the year ahead.
Our number 1 piece of advice from 2024 is to think about your video strategy differently. This slight shift in thinking will help you get more value from the videos you create in 2025.
The old way of thinking:
Create one video, share it once, and hope it works.
>> Limited visibility. Limited impact.
But what if that same effort gave you a content library you could use all year?
The new way of thinking:
Build a strategic library of versatile video content you can use year-round.
>> More reach. More engagement. More opportunities.
The up-front costs and amount of time we spend filming is roughly the same, but you end up with more usable video content that you can share year-round, giving your business a major boost online.
How to re-think Video for your business.
The trend we are seeing online is that businesses need to tell their story online again and again.
Sharing a video once is just the beginning. To grow online, you need to post regularly so new people can discover your story and connect with your brand.
Take this example of a local nonprofit that changed their thinking about video.
A local nonprofit we worked with this year had a small budget and needed to share about what they do. Instead of interviewing several people in their organization and pulling footage together for a single video, we created a series of small videos in the same amount of time that highlighted different stories within their organization.
Now they have a library of content they can pull from for different fundraising events, social media posts, and for their website. They’ve already seen increased engagement online and have the flexibility to repurpose content for events and campaigns throughout the year.
The cost and time spent creating this package vs a single video was nearly the same!
Has this ever happened to you?
Picture this: It’s a week before your biggest pitch of the year, and you’re asked for a compelling video to showcase your brand. Instead of scrambling for content, you confidently choose from a polished library of videos tailored to your message - these could be fully edited “brand story” video, some testimonial video clips, or video clips demonstrating your product or service.
You have options. You are prepared for anything.
Don’t let a lack of video content get in the way of your next opportunity.
Rethinking how you use video can pay off big time.
Here are few ways that we’ve seen video help our customers this year:
Need your audience to stay on your website longer? One client used our gorgeous b-roll video on their website header and on their about page so visitors have content to keep them engaged!
Need to build trust in the sales process? One client used the professional, on-brand testimonials to showcase throughout the year on her social media account, and in promotions for her programs.
Another client used video to add value and education that helped the customers use their product better!
Several clients needed a structure to help them tell their story. Through our Story Framework process, they’re able to tell their story more confidently on camera, on stage, in pitches, and on social media.
Add a strategic video content library to your 2025 marketing plan.
As 2025 approaches, take control of your marketing strategy with a video content library that grows with you. Our affordable packages are designed to lower the barrier to professional video, but spots are limited as we prepare for the new year.
Ready to transform your video strategy?
Book a 15-minute discovery call today and let’s start building your brand’s video library.
