Tips for Professional-looking DIY Videos
You need great video content but your budget is limited - right now it’s just you and your phone.
Is quality video possible?
Yes!
You can create effective videos using the gear you already have. We’ve prepared some of our best tips here for creating professional-looking videos on your own.
Creating a great video doesn’t have to be complicated, but there are a few key things to keep in mind to ensure your content looks and sounds professional. Whether you're filming testimonials, promotional content, or educational videos, following these simple tips will help you get the best results.
Lighting Matters
One of the biggest mistakes people make when filming is poor lighting. To get the best results:
Position yourself so the light is coming from in front of you, not behind you. Backlighting can make your subject appear dark and shadowed.
Natural light is your best friend, but if you're indoors, use soft lighting sources to avoid harsh shadows.
Good Audio is Non-Negotiable
People will forgive a shaky camera or a slightly pixelated image, but bad audio? They’ll move on immediately. Here’s how to improve your sound:
Investing in a dedicated microphone is a great first step.
For interviews or testimonial videos, consider using wireless lavalier microphones—one on each person speaking. The closer the microphone is to the speaker, the clearer the audio.
Use your phone’s microphone as a backup. Lavalier mics can sometimes pick up clothing rustle, so having an additional audio source will help when editing.
Keep Your Camera Steady
It’s tempting to capture dynamic, cinematic shots like you’ve seen in movies, but for DIY video, stability is key.
Keep your main camera locked off on a tripod to film the entire scene.
If you’re using a second camera for additional shots, hold it steady for at least 10 seconds before moving it. This gives you more flexibility when editing.
How to Compose a Great Shot
Framing your shot well can make a huge difference in the quality of your video. Here are 10 composition tips to keep in mind:
Follow the Rule of Thirds – Instead of centering your subject, place them where the tic-tac-toe grid lines intersect for a more natural look.
Give Your Subject Breathing Room – Don’t cut them off too tightly. Leave space above their head and room in the frame for movement.
Use Leading Lines – Roads, fences, or the edge of a table can guide the viewer’s eye toward your subject.
Keep the Background Clean – A cluttered or distracting background can take attention away from your subject.
Choose the Right Camera Angle – Eye level feels natural, while shooting from above or below can change the mood.
Create Depth for a Cinematic Look – Pull your subject away from the wall and blur the background if possible.
Play with Symmetry and Balance – A centered shot can look powerful, while off-center compositions often feel more dynamic.
Avoid Awkward Cropping – Don’t cut people off at their joints like elbows, wrists, or knees.
Use Color and Contrast Wisely – Make sure your subject stands out from the background to keep the focus where it belongs.
Need Help Making Your Videos Even Better?
If you’re ready to take your DIY video content to the next level but aren’t sure where to start, we’re here to help. Book a discovery call with us, and let’s discuss how we can make your videos more engaging, professional, and effective.
